Developing Scenarios of the Future of the Social Networking Sector Assignment

Developing Scenarios of the Future of the Social Networking Sector Strategic Decision Making - Assignment Example This model considers the social network systems as interactive systems with different components that have to be considered, and how they interact with one another. The model as designed represents a technology push innovation. Technology push describes a situation where an emerging technology, or a set of existing technologies act as the driving force of an innovative product and mode of problem solution in the market (Herstatt & Lettl 2000, 2). In this case, the new social networking technology when transformed into a radical product or process innovation claims its own market positions. The use of social networking in social communication and in a business platform represents an innovation that has come into being out of research and development. The fact that technology push is marked by a higher market uncertainty requires different methods in social networking are required to win in a competitive market (Herstatt & Lettl 2000, 2). ... s have to apply business model innovations that respond to changes in the external and internal environments, and anticipate market needs in such a new environment to enhance value creation in serving customers. The type of reasoning used in this method was inductive reasoning. This is because; inductive reasoning requires increasing semiotics content in inferring information as one proceeds from premises to a conclusion (Wilheim 2004, 21). The various facts that affect communication in social networking as a social tool, or a business platform were considered when making an informed conclusion, constituting to an inductive reasoning. Evaluation: Systems thinking Summary of Osterwalder  &  Pigneur  Business Model Canvas The advantage of the systems theory is its potential to offer a trans-disciplinary framework that necessitates normative and critical real relationships between human perceptions, and the worlds they purport to represent (Laszlo & Krioppner 1998, 3). Therefore c ompanies have to employ business –models innovations aimed at responding to both internal and external changes, and in anticipating market needs in a process of creating value to customers. Social networking sites such as Facebook, Orkut, Bebo, and Twitter have millions of fans globally who visit these sites each month (Kazeniac, 2009). These sites have of late gained much attention and support from multinationals and other organizations in search of markets making it plausible to have an integrated platform that connects these social networks with business platforms to tap this rich market. The proposed model on the future of social networks offers in integration of factors necessary to enhance effective communication in both the social and corporate world. For example, students, companies,

Is digital marketing a force for good or evil Use academic references Essay - 2

Is digital marketing a force for good or evil Use academic references and practical examples to critically address this question - Essay Example Many firms have sought to improve their performance and reach their long term objectives with the aid of new technologies that have since been developed. Marketing sector has not been left out as many managers have been observed to be moving towards marketing strategies that integrate latest technological methods and systems that can largely help reach out to the targeted customers. Brand promotion is one of the areas that have embraced digital approach in marketing and a lot of questions ranging from ethical concerns, micro environmental issues to cooperation. A debate has ensued amongst various players in the socio-economic sector arguing whether digital marketing is good or evil based on the three aforementioned dimensions. This essay aims at critically weighing up both the positive and the negative attributes of digital marketing in order to conclusively take a stand whether it is good or evil. Thesis statement: digital marketing is both good and evil depending on how it is carri ed out. According to Evans and McKee (2010: 35), digital marketing is an element of electronic commerce or e-trading that utilises electronic devices to engage those they target. It is a marketing method that is supported by technology and cushioned by media. Internet is a major player in digital marketing and emails, websites, as well as social media, are used in reaching out to the target customers so they may be allured into purchasing the company’s products. Moreover, digital marketing encircles other electronic platforms that do not use internet such as the television, radio among others to promote businesses. In the recent times, the emergence and broadcasted influence of both social and electronic media have had a substantial Effect in the lives of the society members. People have turned from the analogue ways such as letter writing, poster adverts and other unsophisticated traditional